![]() “It’s been Nirvana ever since,” says Sides. ![]() Until Sides attended Dreamforce 2013 and learned about Territory Management 2.0. Having over 500 accounts mades sales territory alignment for Mölnlycke Healthcare complicated at best. With a total of 18+ regions, 25+ territories, 17 clinical specialists, and a sales associate program, keeping track of territories was cumbersome. Because the 3 teams sell entirely different products, the same customer may fall within 1 or more different territories. In the United States, Mölnlycke has 3 sales divisions. Sides, CRM Manager for Mölnlycke Healthcare, manages the Salesforce operations for the Swedish medical device company. ![]() At least to Charlie Sides and the thousands of other Salesforce users who can now incorporate Territory Management into their CRM. Haidong Song may seem like a mild-mannered Director of Product Management, but he’s a superhero.
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